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TV Advertising Helps 3 Auto Brands Stand Out!
What do Hyundai/Kia, Subaru and Volkswagen all have in common? 1) They spent considerably more on television advertising for the first 6 months of 2009, as a percentage of their ad budgets, than the...
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GM Marketing Chief Says TV is Not Dead
Television Remains Mainstay for GM In an industry that’s driving money into social media and other communication platforms Joel Ewanick, the head of marketing for General Motors, believes some of the...
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